Apple unveiled the all-new MacBook on March 9th, 2015 at San Francisco, a new line of notebooks reinvented in every way to deliver the thinnest and lightest Macs ever.With the new MacBook, we set out to do the impossible: engineer a full-size experience into the lightest and most compact Mac notebook ever. That meant reimagining every element to make it not only lighter and thinner but also better. The result is more than just a new notebook. It’s the future of the notebook.We believe that a comfortable, full-size keyboard is essential for a great notebook experience. But to fit one into the elegantly thin new MacBook, we had to completely rethink how a keyboard is engineered and constructed. To create the new keyboard, we redesigned each key and its underlying mechanism — not only making the whole keyboard much thinner, but also allowing for more comfortable, precise, and responsive typing that just feels right. The new MacBook is designed to be not only thinner and lighter, but more functional and intuitive than ever before. To do that, we couldn’t just shave a millimeter here, a gram there. So we started from scratch, reinventing each essential element as part of a singular, deceptively simple design. It’s everything there is to love about Mac. In its purest form ever.
From the beginning, our goal was to design a full, uncompromising Mac experience. And a full-size keyboard is an essential part of that. In order to fit a full-size keyboard in the incredibly thin MacBook, we designed the keyboard from the ground up. Each component has been rethought specifically for the new MacBook, from the underlying mechanism to the curvature of the surface of each key to the distinctive new typeface. The result is a keyboard dramatically thinner than its predecessor. Now when your finger strikes the key, it goes down and bounces back with a crisp, consistent motion that makes typing with precision a breeze.
When we set out to design an incredibly thin keyboard, one of the first things we considered was how to backlight the keys in a way that took up less space while delivering an even cleaner and more refined look and feel. To do that, we removed the row of LEDs and the light guide panel that distributed light throughout the keyboard and instead placed an individual LED under each key. These LEDs are calibrated for uniform brightness, so every key and character looks clear and sharp with minimal light around the keycap. All while being engineered for as much energy efficiency as possible.
3 million pixels, Razor sharp.
The 12-inch Retina display on the new MacBook isn’t just picture perfect — it’s also paper thin. In fact, at just 0.88 millimeter, it’s the thinnest Retina display ever on a Mac. A specially developed automated manufacturing process forms the impossibly thin edge-to-edge glass that’s only 0.5 millimeter thick. And we reduced the space between display components for a tighter, more integrated design.
To deliver the gorgeous Retina experience on the sleek new MacBook, we had to innovate on every level, right down to the pixel. So we redesigned the pixels to create a larger aperture, allowing more light to pass through. This enabled us to use LED backlighting that’s 30 percent more energy efficient than the Retina display on any other Mac notebook, yet still achieve the same level of vivid brightness
Force Touch trackpad
The new Force Touch trackpad may look like other trackpads on the surface, but underneath it’s unlike anything that’s existed before. Force sensors detect how much pressure you’re applying, and the new Taptic Engine provides a click sensation when you press anywhere on the surface. Now the click that once was a single, mechanical function is just the start of what you can do with Force Touch. The sensory capabilities of the Force Touch trackpad allow you to tell your MacBook what you want it to do based on subtle differences in the amount of pressure you apply. This makes it possible to perform a variety of different actions in different apps, all on the same surface. And it can respond with haptic feedback you can actually feel, making your MacBook more usable and personal than ever before. Traditional trackpads use a “diving board” mechanism, which requires room underneath for the downward motion of a click and makes it harder to click the part of the surface closest to the keyboard. With the Force Touch trackpad, force sensors detect your click anywhere on the surface and move the trackpad laterally toward you, although the feel is the same familiar downward motion you’re accustomed to in a trackpad. The Taptic Engine also provides haptic feedback, so instead of just seeing what’s happening on the screen, you can feel it, too. The trackpad sends a tangible response to your fingertip when you perform certain tasks, like aligning annotations on a PDF.
Inside the new MacBook you’ll find the fifth-generation Intel Core M “Broadwell” processor — the first chip designed with 14-nanometer process technology. This means that the chip is packed with more transistors than the previous generation for higher density and more efficient performance. The Core M processor is the perfect fit for the new MacBook, combining energy efficiency with the performance needed to handle everyday tasks. The new MacBook is the first Mac notebook ever without a fan. Since the Intel Core M chip draws only 5 watts of power and therefore generates less heat, no fan or heat pipe is required. Instead, the logic board is seated on top of an anisotropic graphite sheet, which helps disperse any heat that is generated out to the sides, all while your Mac stays virtually silent. The new MacBook is made even more efficient by OS X features like Timer Coalescing, App Nap, and Safari Power Saver, which ensure that every task is performed using just the right amount of power. No more, no less.
Storage and memory.
Even with its miniaturized internal components, the new MacBook has an impressive capacity to store the files and run the applications you need every day. MacBook features 8GB of fast, power-efficient 1600MHz LPDDR3 onboard memory. Combine that with 256GB or 512GB of flash storage2 and you get an amazingly thin and light notebook with snappy performance.
USB, HDMI, VGA, Port
To create a notebook as thin and light as the new MacBook, we had to strive for efficiency in every detail, right down to how it connects to peripherals and power. So we contributed to a new universal connectivity standard that combines the essential functions you need every day in one dynamic port. The amazing USB-C port offers charging, quick USB 3 data transfer for connecting to external devices and peripherals, and video output that supports HDMI, VGA, and DisplayPort connections. All in a small, reversible design that’s one-third the size of the current USB port.
Each aspect of the new MacBook — from the Retina display to the terraced battery to the advanced technologies of OS X — has been optimized to be as energy efficient as possible, with a typical energy consumption of 10.10 kWh per year. It also exceeds the low power requirements set by the EPA, giving it ENERGY STAR 6.1 qualification. And because the battery in the new MacBook requires less frequent charging, it leaves a smaller carbon footprint from day-to-day use.